Starting Over with a Redesign — We’re Flipping Over Our New Look!

Last week (it was actually Christmas Eve because I wait until the last minute), I took our labradoodle, Sandy, to get a “real grooming,” as my husband calls it. I usually trim her down a little myself, but I guess she doesn’t look professional enough for him. I warned him that she had some matted areas, and the groomer might need to shave her down, which is what happened. You can see the pictures. Sometimes it’s best to start over.

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While a magazine redesign is not dog grooming, it can be a good idea to take a moment, step back and, if not start over, at least figure out if it’s time for a change. That can be very difficult when you’re trying to meet monthly deadlines. You can’t stop the train and take a few extra weeks to reach your destination. The publishing train keeps going.

Our new graphic designer, Annie Tyndall, suggested doing a redesign a few months ago. I have been wanting to change the size and look of TulsaKids as well, so we started discussing how to make that happen. We enlisted the expertise of our publisher, Chuck Foshee, who had been doing TulsaKids’ design since its inception, discussed some ideas, and then Annie set to work putting together a totally new look. She also worked with Tara Rittler, our web and social media editor, to create consistency across all of our media platforms.

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TulsaKids’ 10th, 20th and 30th anniversary issues

We think Annie did an awesome job, and we’re all very proud of our new size and look.

During a pandemic may seem like the worst time to make big changes, but we think the opposite is true. Difficulties often force new perspectives and new ways of doing things. For example, we have beefed up our digital distribution so that more than 114,000 area parents are receiving our digital edition each month. You may be one of those readers. We want to keep TulsaKids fresh and relevant both in content and in appearance.

As the Parenting Media Association’s 2021 General Excellence winner, we are humbly striving to be better each year.

Whether you are picking up a print copy of TulsaKids or reading it online, please take a moment to appreciate the new design – and if you have the print copy – the new size. It’s perfect to stash into a diaper bag, backpack, briefcase or purse. As always, every copy is free!

January 2022 Cover

Click the cover to read our January magazine!

A labradoodle’s look is much easier to change than a magazine’s. It’s not even a very good analogy, but I wanted to get your attention with cute dog pictures. (We prefer a shaggy Sandy, but we had to get rid of the matted fur first.)

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Let us know what you think of the redesigned TulsaKids!

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Categories: Editor’s Blog