McDonald’s Goes WcDonald’s

Tucked away in a box, I still have McDonald’s toys from when I was a kid. I looked at some of them recently and showed them to Isabelle and Kieren. I realized how they represent not only certain shows and movies I enjoyed at the time, but were also a reflection of larger pop culture trends. I’ve seen McDonald’s restaurants and their brand evolve with the times, and it’s been interesting to watch. When we received an exciting mystery box reflecting a new McDonald’s initiative that would interest both my elementary schooler and high schooler, I was intrigued. 

McDonald’s has now tapped into the anime world with something fans will love! Kieren added anime to his mix of genres back in elementary school. Meanwhile, Isabelle and I are admirers of the anime’s artistic style. McDonald’s is harnessing the cross-generational appeal of anime through their “WcDonald’s” campaign. The name WcDonald’s has been used for years by anime fans in movies and shows to represent McDonald’s in the world of anime.

Kieren models anime-inspired WcDonald’s shirt

I created a reel of our WcDonald’s mystery box unboxing. The artwork is fantastic! Acky Bright, a Japanese manga artist, is behind the packaging concept and all that makes the concept truly unique. McDonald’s also partnered with legendary animation house studio pierrot to create WcDonald’s anime episodic shorts. Every detail of the WcDonald’s concept has everyone in this house talking! 

Further immersion into the world of WcDonald’s includes a Savory Chili WcDonald’s Sauce that is a ginger, garlic, and soy combination with very slight heat from chili flakes intended to pair perfectly with “WcNuggets.” If you scan the code on the unique manga-inspired packaging, you can access weekly digital manga drops. They are focusing on a different theme each week to keep it entertaining.

It is amazing to see how McDonald’s, which will be 70 years old next year, continues to stay relevant and fun. I learned that members of their team spent time in Japan to research this project in-depth and make sure it was executed just right. With spring break right around the corner, this seems the perfect time for a memorable WcDonald’s experience. Get it on the action through March 25.

Editor’s note: This blog post is sponsored by McDonald’s