Healthy Habits Today Lead to Healthier Lives Tomorrow
Sponsored by the TSET Healthy Youth Initiative, led by the Tobacco Settlement Endowment Trust

Oklahoma kids and teens are faced with several difficult decisions throughout the day, many when their parents are not around. Vapes and nicotine pouches remain prevalent in high schools across Oklahoma, and kids continue to choose convenient, sugary foods often over nutritious options.
The Tobacco Settlement Endowment Trust (TSET) addresses these challenges head-on through the TSET Healthy Youth Initiative, designed to give young Oklahomans the knowledge and skills to make healthier choices.
The TSET Healthy Youth Initiative focuses on three areas: reducing tobacco use, improving nutrition and increasing physical activity. Through public health messaging, youth-led advocacy programs and character-building initiatives, TSET meets teens where they are with age-appropriate tools and resources. The goal isn’t perfection. It’s creating sustainable behavior changes that can shift health outcomes for an entire generation.
Teen Tobacco Prevention and Cessation
Tobacco prevention work starts years before legal use. The TSET Healthy Youth Initiative has FREE teen-focused programs available to help teens quit tobacco and nicotine and help prevent use altogether.
If your teen uses tobacco or nicotine products, My Life, My Quit™ provides free, confidential support specifically designed for ages 13-17. Teens can visit mylifemyquit.com or text “Start My Quit” to 36072 to connect with trained coaches through live texting or web chat.
Better Nutrition Habits
Healthy eating doesn’t have to mean complete overhauls or restrictive diets. Sometimes the smallest changes make the biggest difference. Swap Up from the TSET Healthy Youth Initiative delivers realistic and relatable messages to help teens switch to healthier snacks and meals. The premise is straightforward: small, sustainable swaps lead to meaningful change over time.
Giving Young Oklahomans the Tools To Choose Healthy
Habits formed during childhood build into habits sustained through adulthood. Teens who develop healthy eating patterns and avoid tobacco use significantly reduce their lifetime risk of chronic disease, cancer and other preventable health conditions.
The TSET Healthy Youth Initiative invests in prevention because it works. By equipping teens with practical tools now, the initiative is working to improve health outcomes across Oklahoma. That’s how lasting change happens.



